ID Consortium – Just research it!

Macarena Sanz received her Agricultural Engineer degree from University Politécnica in Madrid and her Executive Master in Business Administration from IESE in Madrid.

Her working life began at Accenture where she worked as a consultant. After almost 5 years of working in international consulting on projects for clients such as EADS and BP, she joined the IDAction team and founded IDConsortium. The main motivation to take this leap was to bring interesting international projects like the ones she had experienced in Accenture to Andalusia (her homeland). Within the first 3 years, she won 2 relevant European projects for the region, Fertiplus, and Fuel4ME. Now, Macarena is the managing director of IDConsortium.

She is a mother of two amazing children, and her family is her passion and number one priority in her spare time. She also has several hobbies such as swimming, Easter week in Seville, skiing, gardening, flamenco dancing, reading, traveling, photography and playing guitar.

Since she began her professional career, she has always focused on generating profit through innovation for the entities where she has worked and those she has had as clients. With a multidisciplinary background, her work addresses: the identification of funding opportunities for innovation and entrepreneurship projects, the competitive analysis of new technologies, products, and services, the design of new business models, the management and exploitation of intangible assets, the design of methodologies, processes, and protocols to improve the internal practices of the companies. She is fluent in the direction and management of project portfolios, highlighting her experience in innovation ecosystems such as the EIT Digital, EIT Climate KIC, and EIT Mobility and innovation networks such as the Technology Transfer Network of the European Space Agency (ESA) or the network of innovation HUBs in Chile, both focused on technology transfer. 

She holds an MSc in Industrial Management Engineering and a BSc in Industrial Design Engineering. She has participated in several business incubators as an entrepreneur, receiving several recognitions and awards. Her work as a consultant has allowed her to work with different types of international entities (start-ups, universities, R&D Centers, SMEs, Corporates, Public administrations) working in different industrial sectors.  

Her experience in the management of intangible assets allows her to design management methodologies and protocols according to the customer needs, and to work on the prioritization of portfolios of intangible assets, analyzing their marketability, defining the strategy of protection, exploitation, and commercialization of the assets.

Marina Predic is an agricultural engineer with a Master of Science (MSc) in viticulture and enology from the prestigious Erasmus Mundus’ Vinifera EuroMaster. Specialising in wine economy, marketing, and communication, her academic journey included renowned institutions such as L’Institut Agro Montpellier, Universidad Politécnica de Madrid, Università degli Studi di Verona, and Cornell University. Marina’s research contributions are reflected in her publication of a study on wine marketing in the Cornell Hospitality Quarterly in 2019.

In her professional journey, Marina has held diverse roles, serving as Communication and Project Manager at the International Organisation of Vine and Wine (OIV) and the European Plant Science Organisation (EPSO). She also excelled as a Policy Advisor at COPA-COGECA, and her experience extends to her tenure at the European Commission, where she focused on the EU Organic Farming legislation. Her skill set includes certifications in EU funding and the LIFE Programme, along with proficiency in design tools such as InDesign and Photoshop. Additionally, Marina holds a diploma in Digital Video Production from the SAE Institute. She is fluent in multiple languages, including Serbian, Croatian, English, Spanish, and French.

Sebastián Melgar is an Industrial Engineering grad from Texas A&M University with an MBA from Universidad Autónoma de Madrid. His noteworthy contributions in the field are underscored by the publication of his thesis on the impacts of airport infrastructure developments.
He has a solid background in banking, where he’s honed his skills in project management, getting involved in the innovation field, from research and development projects to process digitalization, process improvement and more. His understanding of the ins and outs of the banking sector has deepened over time.

Presently based in Spain and an integral part of the IDConsortium team, Sebastián has assumed a pivotal role in managing innovation projects. Operating on both European and regional scales, he brings a wealth of experience to the forefront, combining academic knowledge with practical application in the dynamic landscape of project management and innovation.

Rosa holds a degree in Economics from the University of Salamanca. She has always held positions related to the financial management of SMEs, carrying out accounting, administrative and management assistance tasks.

It has a strong capacity for document management in applications for public funding.

She currently provides administrative support in all projects in which IDConsortium is involved.