How art and science are helping chicory: an inside look at the new CHIC project

ES: The project plans on using new plant breeding techniques. However, the ECJ recently ruled that such techniques should be regulated as GMO’s. Isn’t that a drawback for the project?

MS: This shows the importance of projects like this, and perhaps they are needed now more than ever. By using NPBT, CHIC will develop chicory plants with consumer benefits. We will assess the products as well as the methods used, their safety and their possible socio- and economic impact. We will do this by enhancing interactions and open communication with stakeholders, including the public. In doing so, we aim to boost awareness and take into consideration all the needs and concerns we will detect during the whole length and development of the project.

ES: Will the CHIC project be using mainly techniques based on CRISPR-Cas, or also using other techniques?

MS: Yes, CRISPR is the main technique that will be used. We will use different variants and see which ones best fit chicory.

ES: How are you planning to raise awareness and improve the interaction with the public?

MS: In our project we will reach out to the public by engaging them with several activities. We will develop and implement a solid publication strategy which will allow us to disseminate publishable data to researchers by using traditional channels (such as symposia, journals, presentations at conferences etc.) and to engage with key stakeholders. Communication with stakeholders and the general public will be crucial, since our objective is to increase public awareness and appreciation of NPBTs to generate valuable natural products – this is particularly relevant in case of potential consumers and new products. Training activities aimed at school children and households will be organised allowing researchers and interested stakeholders to gain knowledge and skills in the NPBTs relevant to the project. To this purpose, we will organise four CHIC days in different European schools for teenagers (age 14 – 16) to educate them about “hot topics” such as new plant breeding techniques. Moreover, the educational material will be designed for teenagers and disseminated through smartphones/tablet application. This will include demos and games to explain in an education, visual and interactive way the relevance of these topics, such as the positive impact of NPBTs, GMOs on human health and increasing food demands. In addition to this, we will guarantee an active presence on social media channels and organise initiatives to involve artists, since art is an effective ´language´ when it comes to transmit knowledge, values and stronger connection with the audience.

ES: You plan on using artists to better convey the relevant messages. What will be the additional benefits of using artists?

MS: Because art and science are more closely related than we think. Both science and art are human attempts to understand and describe the world around us. Art can not only provide the audience with information, but also elicit visceral, emotional responses and engage the imagination in ways that prompt action and a positive attitude towards such complex topics that could be hard to explain with words and scientific notions. For these reasons, involving artists in the project could attract a broader audience, such as people that would otherwise not be interested in science developments, since it´s a more evocative and effective way of communicating.

ES: How do you plan to assess the impact on the sustainability of the CHIC project?

MS: Within the CHIC project a socio-economic and an environmental assessment will be done. Regarding socio-economic impacts, we will assess how different NPBTs will influence economic and social indicators such as GDP (Gross Domestic Product), production volume, growth, competitiveness, and employment as well as the distribution of wealth and income between different sectors and regions within the EU.

The assessment of environmental issues will be done with the methodology of Life Cycle Assessment (LCA) which is an established method of environmental assessment providing information about environmental aspects over the whole life cycle. The LCA will be performed on the NPBTs and based on the whole value chain from breeding, cultivation, harvesting, processing to the final products (inulin and terpenes). The most relevant environmental aspects and parameters (e.g. GHG emissions, primary energy consumption, land use aspects, water issues) with their influencing factors will be identified and compared to a conventional reference system.

ES: In certain fields there is a feeling of growing opposition against innovation, including in agriculture and the seed sector. How can we overcome this opposition?

MS: I am not sure there is growing opposition against innovation. There are many innovation projects going on in the food and agriculture fields, and we need at all costs to better interact with the target we want to reach, if we want to be successful.

ES: How will the private sector be involved in the CHIC project?

MS: The private sector are partners in the project. Stakeholders from the private sector will be involved throughout the project (e.g. farmers, processors, food companies etc).

ES: Do you expect that the outcome can be translated to other crops?

MS: Yes, we do. Both the technologies and the ways to interact with society.